• Client
    Robinson Fresh

  • Agency
    JTMega

  • Role
    Digital Art Director
    Visual Ui Designer

  • Project
    Global Digital Rebrand

  • Industry
    Food Industry
    Supply Chain

Project Overview | Global Digital Rebrand

For Robinson Fresh’s farm-to-table journey, I crafted and art-directed responsive digital experiences, bringing their supply chain story to life across mobile, tablet, and desktop platforms.

Robinson Fresh, a division of C.H. Robinson and a leader in fresh produce, combines over 100 years of expertise in transportation services, logistics, and cold chain solutions. Known for delivering high-quality produce year-round, Robinson Fresh utilizes C.H. Robinson’s temperature-controlled carrier network and buying power to provide cost-effective, freshness-preserving solutions for customers worldwide.

In their quest to revitalize their online branding and connect their farm-to-table story with a new generation of consumers, Robinson Fresh partnered with JT Mega for a fresh perspective. The project aimed to craft a responsive digital experience that highlighted Robinson Fresh’s unique value proposition and deep commitment to quality and sustainability.

Key Contributions

I designed intuitive, visually engaging user interfaces optimized for mobile, tablet, and desktop platforms. By implementing responsive design, I ensured consistent functionality and a seamless experience across all devices.
I led the creative direction to ensure branding was thoughtfully aligned with user-centered goals, balancing visual appeal with strategic intent.
I conducted a comprehensive content audit, gathered key insights to guide design decisions, and presented strategic recommendations to stakeholders.

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Delivering Fresh Ideas

The final deliverable brought Robinson Fresh’s supply chain and farm-to-table story to life through an interactive, responsive digital experience. By blending strategy, creativity, and user-centered design, the project successfully showcased the company’s dedication to freshness, quality, and innovation.

  • Design Research & Strategy
  • Responsive Design Iterations
  • End-to-End Design Lifecycle